It even has a widget showing the current temperature in Tampa-just a little nudge to anybody way up north, all bundled up for the winter, to imagine themselves in their new Tampa home. The design for Tampa Bay Lifestyle Properties keeps the beachy theme consistent with a color palette of dark blue and sandy tan without losing the upscale identity it communicates through serif fonts in its headers. This design keeps the friendly feeling throughout the website with icons that make the interaction feel casual, like a thumbs up reminiscent of Facebook’s Like button.Īlthough any kind of real estate website can benefit from humanizing design, brands that work with clients going through emotionally charged transactions, like downsizing empty nesters and young families buying the homes where their children will grow up, get the most mileage out of this type of website.Įxciting website design by Webenix Solutions When you’re greeted by a warm smile, like the realtor in the ReMax web design above, instead of a bunch of buildings or stats, it’s easier to build a relationship with a brand from the moment you log on. One thing all these website designs have in mind is that they give their services human faces. Inviting website design by CreativeDezigner This means choosing inviting colors like the soft blue used in CMS Brokers’s website or an open-feeling, scannable layout and warm colors like those featured on Ed Ryland’s website. Real estate websites can cut out the intimidation factor by designing with approachability in mind. Once you have these images, make sure other site elements like typography and color schemes are toned down so that the photos can really shine. Thus, these viewers need to see authentic, high quality photos of the place.
They’re picturing their families gathered around the dining room table for a meal lit by the crystal chandelier or their teams working together in a fun, comfortable work space that gives their brand a home. When viewers look at spaces online, they’re imagining themselves living and working in those spaces.
#About us page design for investments website professional#
While this approach requires hiring a professional photographer, the investment is well worth it. It’s a whole lot easier to get attractive properties sold and leased, and a website that highlights on beautiful spaces can make sales a cinch. Real estate agencies’ primary goal is to sell (and lease) properties. Real estate websites that bring you inside Take a look at the ways successful real estate websites put these design strategies into action. Using maps to show viewers exactly where listed properties are located, down to the block.Giving viewers a crash tour of the area the real estate’s in and everything that’s awesome about it.Putting a face to a firm’s name, making the viewer feel like they already know the agent or team before they first meet.Bringing viewers inside the listed properties and showing them around so that they’re pumped to visit it in person.Intriguing website design by AneleyĪ website’s goals depend on the kind of company it’s for, and there are a few different strategies real estate websites use to drive conversions: Once a website does that, it has to convert. The buyer has to trust that the real estate agency cares as much about their investment as they do.
Real estate websites have to be designed to build trust, given that a home or property is one of the most important purchases somebody ever makes.
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